Senior UX Designer with experience across aviation, fintech and not-for-profit products.

Who’s that guy?

I am currently a Senior UX Designer currently working at Virgin Australia.

With over 8 years experience of UX Design and Product Design, I’ve worked on varying design projects, encapsulating everything from UI and visual design, end-to-end UX and service design, and digital product design strategy, all with the aim of delivering on both business requirements and customer needs.

I specialise in simplifying complex customer journeys in regulated industries, helping teams balance business goals, technical constraints and customer needs.

I love design (all aspects of), I love football (soccer!), and I love golf (…sometimes).

Where I’ve grown

  • 2024 - Present: Senior UX Designer @ Virgin Australia

  • 2022 - 2024: Senior Product Designer @ Send Payments

  • 2021 - 2022: Senior UX Designer @ Shout For Good/ANZ Bank

  • 2018 - 2021: Experience Design Manager @ ANZ Bank

  • 2015 - 2018: Transformation/Business Analyst @ ANZ Bank

  • 2013 - 2018: Senior Confirmations Analyst @ ANZ Bank

  • 2008 - 2013: Trade Analyst @ Merrill Lynch Bank of America (UK)

  • 2006 - 2008: Analyst @ Morgan Stanley (UK)

My philosophy

My work focuses on reducing complexity, increasing confidence and making digital experiences feel effortless.

Design Skills…ever evolving

UX Design

User research processes, user testing, A/B testing, customer user journeys, persona mapping, empathy mapping, ideation workshopping and facilitation, information architecture, wire-framing, prototyping, low and high fidelity design.

UI Design

Wire-framing, high fidelity design, prototyping, video creation and content creation, user testing, visual design, information architecture, design systems (creation, management and maintenance).

Product Design

Customer/user research, customer user journeys, user flows, persona mapping, empathy mapping, ideation workshopping and facilitation, information architecture, stakeholder management, conversion optimisation, problem solving, analysis and synthesis.

Tools

Comfortable leading teams using Figma, FigJam, Miro, Dovetail, AEM/Adobe and modern AI-assisted design workflows.