Resume
James Peel
Senior UX / Product Designer
I’m a UX and Product Designer with 8+ years’ experience shaping useful digital products and services. I bring together research, interaction design and product strategy to solve customer needs while supporting business goals.
Selected work
Experience
2024 — Present
Senior UX Designer
Virgin Australia
- Lead UX across the core website and key top-of-funnel experiences, including flight search.
- Shape end-to-end digital improvements across multiple areas of the customer journey.
- Focus design work on making the experience clearer and more useful while supporting conversion and revenue goals.
2023 — 2024
Senior Product Designer
Send Payments
- Built and developed the design function, strengthening design operations and establishing a research hub.
- Created a design system and mentored another Product Designer.
- Partnered with Marketing and contributed to the Enterprise API product offering for new customers.
2021 — 2023
Experience Designer
Shout For Good at ANZ
- Designed end-to-end experiences for existing and planned fundraising products in the not-for-profit sector.
- Delivered business-as-usual enhancements to support donors and charity owners in their fundraising activities.
2018 — 2021
Experience Design Manager
ANZ Bank
- Applied human-centred design across projects and programs within Wholesale Digital.
- Led end-to-end experience design for improvements to the OMNI Channel (Transactive Global Platform).
- Contributed to banker support programs, balancing customer and colleague needs.
Background
Education
Content for Social Networks
ADMA
BA (Hons) International Business
Nottingham Business School, Nottingham Trent University · Second Class Honours, First Division
Institute d’Administration des Entreprises (IAE)
Université de Montpellier II · Montpellier, France
Capabilities
Expertise
Research
Qualitative and quantitative research, usability testing, journey mapping and user flows.
Design
Wireframing, design strategy, interface design, prototyping, facilitation and design systems.
Leadership & collaboration
Team mentoring, communication, problem solving, strategic thinking, storytelling, stakeholder management and agile ways of working.
Tools
Figma, FigJam, Sketch, Abstract, Adobe Creative Cloud, Miro, Mural, Slack, Marvel, Dovetail, Askable, Hotjar and Microsoft 365.